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YouTube Music

SOLUTION

Through deep insight and category immersion, we developed a holistic end to end experience across TV, OOH, digital and launch events – packaged within the message “Open the World of Music. It’s all here.”.

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PROBLEM

How do we launch YouTube’s new music streaming service and carve out a distinct space that’s ownable and powerful within a sea of sameness (the current music streaming category).

 

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APPROACH

We went deep into the streaming consumer’s mindset across key launch cities – defining the consumer proposition, key technology benefits, messaging, design, and creative approach.

 

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PROJECT

YouTube Music

Open the World of Music

DELIVERABLES

Opportunity Definition

Consumer Insights

Entertainment Marketing insights

Strategy

Marketing

-Script and Treatment

-Art Direction

-Content Creation

-Brand Design Guidelines

-Copywriting

Talent Management

CREDITS

VIDEO

All Day Every Day

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