Through deep insight and category immersion, we developed a holistic end to end experience across TV, OOH, digital and launch events – packaged within the message “Open the World of Music. It’s all here.”.
How do we launch YouTube’s new music streaming service and carve out a distinct space that’s ownable and powerful within a sea of sameness (the current music streaming category).
We went deep into the streaming consumer’s mindset across key launch cities – defining the consumer proposition, key technology benefits, messaging, design, and creative approach.
Open the World of Music
Entertainment Marketing insights
-Script and Treatment
-Brand Design Guidelines
All Day Every Day