We created a moonshot and invitation
to all Americans to take part – by tapping into the essence of American values – grit, audacity and innovation – led by the daring nature of youth.
US Soccer failed to qualify for the 2018 World Cup – contributing to the lowest viewership in decades and a significant drop in youth sport participation. How do we inspire a new generation to lead American soccer forward into glory?
We dissected the history of America, the history of soccer here, and anticipated the diverse wave of youth on the rise. We invited fans and aspiring soccer players into the process of development – how the youngest faces of the US MNT are progressing from underdog status to their ultimate goal in the future: winning the Men’s World Cup.
The Future is US
-Script and Treatment
-Brand Design Guidelines
-Copywriting and tagline
Footage from the JFK Foundation
Music composition: Never Home Music
Composer: Forest Pond