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USMNT MOONSHOT FINAL H264

SOLUTION

We created a moonshot and invitation
to all Americans to take part – by tapping into the essence of American values – grit, audacity and innovation – led by the daring nature of youth.

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PROBLEM

US Soccer failed to qualify for the 2018 World Cup – contributing to the lowest viewership in decades and a significant drop in youth sport participation. How do we inspire a new generation to lead American soccer forward into glory?

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APPROACH

We dissected the history of America, the history of soccer here, and anticipated the diverse wave of youth on the rise. We invited fans and aspiring soccer players into the process of development – how the youngest faces of the US MNT are progressing from underdog status to their ultimate goal in the future: winning the Men’s World Cup.

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PROJECT

Us Soccer

The Future is US

DELIVERABLES

Opportunity Definition

Consumer Insights

Strategy

Marketing

-Script and Treatment

-Art Direction

-Content Creation

-Brand Design Guidelines

-Copywriting and tagline

CREDITS

Footage from the JFK Foundation

 

Music composition:  Never Home Music

Composer:  Forest Pond