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SOLUTION

To inspire everyday cycling, we created the first connected, 3D-printed titanium, lifestyle bike. SOLID is a one-of-a-kind experience complete with a “Discover My City” companion app, that communicates with the bike to provide guided haptic navigation.

PROBLEM

The bicycle is an object that has been innovated on for hundreds of years. We were tasked to design the ultimate urban utility bike. In doing so we asked, “How can a modern bike inspire more people to ride?” SOLID is the biking category redefined.

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APPROACH

SOLID was inspired by the diverse beauty and soul of Portland. We paired our adaptive design philosophy with master titanium bike-building experts. SOLID brings together hand-built craft with new manufacturing methods into one seamless solution.

PROJECT

URBAN UTILITY

The first connected 3D printed bike

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

Brand Foundation

360 Touchpoints

Experience Journey

DESIGN

Brand Design

Product Design

User Interaction

MARKETING

Story and Messaging

Integrated Brand Planning

Art Direction

Content Creation

Cross-Functional Execution

CREDITS

PHOTOGRAPHY

Dan Cronin