To inspire everyday cycling, we created the first connected, 3D-printed titanium, lifestyle bike. SOLID is a one-of-a-kind experience complete with a “Discover My City” companion app, that communicates with the bike to provide guided haptic navigation.
The bicycle is an object that has been innovated on for hundreds of years. We were tasked to design the ultimate urban utility bike. In doing so we asked, “How can a modern bike inspire more people to ride?” SOLID is the biking category redefined.
SOLID was inspired by the diverse beauty and soul of Portland. We paired our adaptive design philosophy with master titanium bike-building experts. SOLID brings together hand-built craft with new manufacturing methods into one seamless solution.
The first connected 3D printed bike
Story and Messaging
Integrated Brand Planning