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SOLUTION

IN PARTNERSHIP WITH NIKE, WE CREATED AN END-TO-END LAUNCH EXPERIENCE FOR NIKE REACT; A NEW FOAM TECHNOLOGY THAT DELIVERS AN ENTIRELY NEW SENSATION TO ATHLETES, RETURNING MORE ENERGY THAN IT ABSORBS. WE CREATED AN IMMERSIVE SPACE, AT TERMINAL 23 IN NYC, THAT EMBODIED THE SENSATION OF ENERGY RETURN AND GAVE PEOPLE THE OPPORTUNITY TO EXPERIENCE THE TECHNOLOGY.

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Nike React Abstract

PROBLEM

NIKE NEEDED A PARTNER TO COMMUNICATE AND DIFFERENTIATE THIS NEW GAME-CHANGING TECHNOLOGY. WE DEVELOPED A STIMULATING SENSORIAL EXPERIENCE TO INTRODUCE THE NEW SHOE AND EDUCATE THE MEDIA ON HOW NIKE REACT TECHNOLOGY HAD BEEN DEVELOPED FROM ATHLETE DATA AND COMPUTATIONAL DESIGN.

 

React
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APPROACH

WE FOCUSED ON THE MAIN BENEFITS OF THIS NEW TECHNOLOGY; ENERGETIC, BOLD AND INNOVATIVE. FROM THAT FOUNDATION, WE TURNED TERMINAL 23, IN NYC, INTO THE NEW NIKE REACT INNOVATION SPACE. WE DELIVERED AN EXPERIENCE WHERE ART AND SCIENCE MEET TO CREATE AN UNFORGETTABLE MOMENT, AN IMMERSIVE SPACE THAT TRULY CAPTURED NIKE REACT SENSATION.

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PROJECT

Nike React

DELIVERABLES

 Strategy

Opportunity Definition

360 Touchpoints

Experience Journey

Design 

Story and Messaging

Art Direction

Space Design

Content Creation

Visual Communication

CREDITS

Brand Design

Nike

Spaces

Satis&Fy

Trail Experience

Game 7