We delivered an end to end campaign, from communications through launch, new creative in the market, and strategic partnerships with cultural leaders Alexander Wang, Nigo, Chloe x Halle and Errolson Hugh to jumpstart hundreds of reinvention stories around the world.
HP has boldly reinvented the PC.
How do we help them take it to market
with a bold new approach? How do we transcend the PC category – and make a larger impact on culture?
We defined and partnered with the most aspirational creatives pushing global culture forward, co-creating personal stories of their reinvention. We disrupted the launch experience with a live-streaming physical launch event in NYC.
Stories of Reinvention
Entertainment Marketing insights
-Scripts and Treatments
Directors: Ivan Landau / Austin Rhodes
Managing Partner: Sky Gellatly
Music composition: Never Home Music
Composer: Forest Pond
Satis & Fy