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HP Anthem

SOLUTION

We delivered an end to end campaign, from communications through launch, new creative in the market, and strategic partnerships with cultural leaders Alexander Wang, Nigo, Chloe x Halle and Errolson Hugh to jumpstart hundreds of reinvention stories around the world.

HP Pantone
HP Chloe & Halle
HP Wang
HP Errolson
HP Nigo

PROBLEM

HP has boldly reinvented the PC.
How do we help them take it to market
with a bold new approach? How do we transcend the PC category – and make a larger impact on culture?

 

HP_SpectreLeather
HP Spectre Folio
HP Spectre Folio
HP Spectre Folio
HP Spectre Folio

APPROACH

We defined and partnered with the most aspirational creatives pushing global culture forward, co-creating personal stories of their reinvention. We disrupted the launch experience with a live-streaming physical launch event in NYC.

HP Spectre Folio
HP Spectre Folio
CArrouselImageryHP Chloe 1
HP Spectre Folio
CArrouselImageryHP Nigo 3

PROJECT

HP

Stories of Reinvention

DELIVERABLES

Opportunity Definition

Consumer Insights

Entertainment Marketing insights

Strategy

Marketing

-Scripts and Treatments

-Art Direction

-Content Creation

-Brand Design

-Copywriting

Talent Management

CREDITS

Bright Black

Directors:  Ivan Landau / Austin Rhodes

 

ICNCLST/

Managing Partner:  Sky Gellatly

 

Music composition:  Never Home Music

Composer:  Forest Pond

 

Satis & Fy