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SOLUTION

We designed an iPhone case that provides simple edge protection for the mobile lifestyle. The Frame and Pop Cases are dual-injection molded to provide essential outer edge protection for the iPhone.

PROBLEM

Incase needed a partner to design an essential, robust case collection for the iPhone. The collection required innovative manufacturing methods and material expertise to create a better experience through good design.

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APPROACH

A material-centered approach strikes the perfect balance of hard and soft materials. Engineered with precision, rigid zones protect the device, while soft materials provide flexibility for easy removal.

PROJECT

SIMPLE EDGE PROTECTION

Incase iPhone 5 Innovation

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

DESIGN

Brand Design

Product Design

MARKETING

Art Direction

CREDITS

PHOTOGRAPHY

Incase