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SOLUTION

IN PARTNERSHIP WITH INTEL, WE ESTABLISHED THE VISION AND PROPOSITION FOR AN ECOSYSTEM OF IMMERSIVE DEVICES. DESIGNED FOR THE NEXT GENERATION CONSUMER – ALWAYS ON, ALWAYS CONNECTED, ALWAYS MOVING – THE SOLUTION FOCUSED ON ADAPTIVE EXPERIENCES FOR A SEAMLESS LIFESTYLE. 

PROBLEM

AS HIGH POWERED COMPUTING MOVED OFF THE DESKTOP AND INTO MOBILE DEVICES, INTEL REQUIRED A BOLD VISION TO DEFINE WHAT’S NEXT. WE COLLABORATED TO ESTABLISH SEVERAL CORE TECHNOLOGIES INCLUDING TRANSPARENT DISPLAYS AND CORE COMPUTING. WE TRANSLATED THESE FEATURES INTO CONSUMER-DRIVEN BENEFITS, A NEW VALUE PROPOSITION AND PRODUCT STRATEGY.

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APPROACH

WE COLLABORATED TO CREATE THE PROPOSITION, STORY AND EXPERIENCE CONCEPTS TO INSPIRE INTEL’S CONNECTED CONSUMER AND OEM PARTNERS ALIKE. WE CRAFTED THE END-TO-END EXPERIENCE FOR AN ADAPTIVE DEVICE WITH A 360 FLEXIBLE DISPLAY – THE ONE – DESIGNED AND ENGINEERED FOR THE SEAMLESS LIFE A CONSUMER LEADS. 

PROJECT

SEAMLESS LIFE

Innovation Storytelling

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

360 Touchpoints

Experience Journey

DESIGN

Product Design

User Interaction

Service Innovation

MARKETING

Story and Messaging

Art Direction

Content Creation

Cross-Functional Execution

CREDITS

Video

SeaChant

Photography

Dan Cronin