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Compound Photonics Video

SOLUTION

WE PARTNERED WITH COMPOUND PHOTONICS TO DESIGN A REVOLUTIONARY PROJECTOR THAT ELEVATED THEIR BRAND STORY FROM PURE TECHNOLOGY TO SOMETHING MORE HUMAN; SOMETHING BRINGS US TOGETHER THROUGH THE POWER OF LIGHT.

Compound Approach

PROBLEM

COMPOUND PHOTONICS CAME TO US WITH AN AMAZING TECHNOLOGY THAT USES RGB LASERS WITH 4K RESOLUTION TO PRODUCE THE LARGEST COLOR GAMUT IN THE WORLD, IN THE SMALLEST PROJECTOR OF ITS KIND. THEY NEEDED A PARTNER TO CREATE AN END-TO-END EXPERIENCE THROUGHOUT BRAND, EXPERIENCE, PRODUCT DESIGN AND UI.

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APPROACH

WE STARTED WITH PEOPLE, CONNECTING WITH CONSUMERS TO UNDERSTAND NEEDS & IDENTIFY THE OPPORTUNITY. THEN, WE CREATED POWERFUL BRAND STORY – INSPIRING PEOPLE TO ‘REDISCOVER LIGHT’. THIS STORY BECAME A UNIFYING ELEMENT THROUGHOUT THE ICONIC PRODUCT DESIGN AND IMMERSIVE USER EXPERIENCE WE CREATED FOR COMPOUND PHOTONICS.

PROJECT

Compound Photonics

 

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

Brand Foundation

360 Touchpoints

Experience Journey

DESIGN

Brand Design

Product Design

User Interaction

CREDITS

LOGO

Public Library