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React FoamRoom Loop Alternate

SOLUTION

A sensorial-based end-to-end campaign where we teased and intrigued the consumer, engaged local influencers, and opened experiential immersive spaces around the world for consumers to truly feel the innovation called “House of Go”.

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PROBLEM

How do we make an invisible technology mean something to the runner?

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APPROACH

We wanted people to feel the innovation since they couldn’t see it to believe it. With Nike, we defined a campaign with the sole purpose of making running fun.

OutsideHouse
HouseMobile
DificilDeExplicar
WhiteRoom
NeonSwoosh
RetailWall
Listos
MirrorHall
EnSusMarcas

PROJECT

Nike Epic React

Instant Go

DELIVERABLES

Opportunity Definition

Consumer Insights

Strategy

Marketing

-Art Direction

-Content Creation

-Brand Design Guidelines

Space Design and Guidelines

CREDITS

Nike Brand Design Team

Nike Brand Marketing Mexico

Satis & Fy

Montagge

Space sound composition:  Never Home Music

Composer:  Forest Pond