A sensorial-based end-to-end campaign where we teased and intrigued the consumer, engaged local influencers, and opened experiential immersive spaces around the world for consumers to truly feel the innovation called “House of Go”.
How do we make an invisible technology mean something to the runner?
We wanted people to feel the innovation since they couldn’t see it to believe it. With Nike, we defined a campaign with the sole purpose of making running fun.
Nike Epic React
-Brand Design Guidelines
Space Design and Guidelines
Nike Brand Design Team
Nike Brand Marketing Mexico
Satis & Fy
Space sound composition: Never Home Music
Composer: Forest Pond