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01. GOOGLE_PIXEL3_JBALVIN_60_SPANISH BROADCAST_NO SLATE

SOLUTION

A day in the life of J Balvin in NYC. Finding the extraordinary in the everyday moments.

A new way of seeing his world through the power of the Pixel 3.

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PROBLEM

How do we introduce the newly launched Pixel 3 to the Latin American community?

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APPROACH

Triangulating a deep understanding of Pixel 3, Google Brand, and J Balvin, we crafted a meaningful story that weaved these dynamic entities together seamlessly while being relevant to the Latin American community.

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PROJECT

Google Pixel 3

Make Everday More Extraordinary

DELIVERABLES

Opportunity Definition

Consumer Insights

Entertainment Marketing insights

Strategy

Marketing

-Script and Treatment

-Art Direction

-Content Creation

-Brand Design

-Copywriting

Talent Management

CREDITS

Greenpoint Films