We partnered with Nike Golf to define a global design language, with a focus on bags. Leveraging cues of performance, precision and style, we created a global strategy and tactical reference designs.
Nike Golf has design partners around the world and wanted to create a unified strategy, narrative, and product-line story. This vision needed to consider extensibility for specific markets, for example – Nike Golf in Japan.
We unlocked a new consumer perspective that guided the global vision and design language. For the global golfer, sport is life and golf is sport.
Nike Golf Next Generation Golfer
Story and Messaging