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SOLUTION

We partnered with Nike Golf to define a global design language, with a focus on bags. Leveraging cues of performance, precision and style, we created a global strategy and tactical reference designs.

PROBLEM

Nike Golf has design partners around the world and wanted to create a unified strategy, narrative, and product-line story. This vision needed to consider extensibility for specific markets, for example – Nike Golf in Japan.

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APPROACH

We unlocked a new consumer perspective that guided the global vision and design language. For the global golfer, sport is life and golf is sport.

PROJECT

OUR GAME

Nike Golf Next Generation Golfer

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

DESIGN

Brand Design

Product Design

User Interaction

MARKETING

Story and Messaging

Art Direction

Content Creation

CREDITS

PHOTOGRAPHY

Nike