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NOA_RECAP_180502

SOLUTION

We elevated the consumer’s local cities, their stories and their designs, capturing their process from imagination to reality. We released 17 films across participating global cities to invest their local city communities into their designs. We then launched a voting platform to let their cities and the world at large, decide each city’s new Air Max shoe, to release a year later.

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PROBLEM

How do we change the model of Air Max Day from spectatorship to participation?

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APPROACH

We put the consumer at the center – building an experience where they were given the keys to design the future of Air Max. We brought influencers and athletes into their design process to inspire them, amplify their creations and flesh out their stories.

 

On Air Winners Summary
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PROJECT

DELIVERABLES

Opportunity Definition

Consumer Insights

Entertainment Marketing insights

Strategy

Marketing

-Scripts and Treatments

-Art Direction

-Content Creation

-Copywriting

-Product Design

CREDITS

Nike Design Team

 

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Directors: Ivan Landau / Austin Rhodes

 

Soundtracking:  Never Home Music

Composer:  Forest Pond