We defined a vision that unlocks the full potential of Nike Pro Training by connecting with athletes – all day, everyday, and game day. Leveraging innovation from Nike Pro Combat, we created a strategy, narrative and elevated product line concept.
Nike had established success in the training category with Nike Pro Combat, Competition Baselayer – rooted in athlete performance on game day. They wanted to build on this success and explore new ways to serve athletes beyond game day.
We created a concept to serve the high school athlete in their everyday journey – from school, to sport, to social. We designed and prototyped a collection of apparel concepts to demonstrate the concept vision for Nike leadership and design teams.
Nike Men’s Amplified Vision
Story and Messaging