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SOLUTION

We defined a vision that unlocks the full potential of Nike Pro Training by connecting with athletes – all day, everyday, and game day. Leveraging innovation from Nike Pro Combat, we created a strategy, narrative and elevated product line concept.

PROBLEM

Nike had established success in the training category with Nike Pro Combat, Competition Baselayer – rooted in athlete performance on game day.  They wanted to build on this success and explore new ways to serve athletes beyond game day.

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APPROACH

We created a concept to serve the high school athlete in their everyday journey – from school, to sport, to social. We designed and prototyped a collection of apparel concepts to demonstrate the concept vision for Nike leadership and design teams.

PROJECT

MODERN TRAINING

Nike Men’s Amplified Vision

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

DESIGN

Brand Design

Product Design

MARKETING

Story and Messaging

Art Direction

Content Creation

CREDITS

PHOTOGRAPHY

Nike

APPAREL

Base Collective