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SOLUTION

IN PARTNERSHIP WITH AUTODESK WE MADE A COMPANY-WIDE PUSH FOR THE BRAND TO BECOME NUMBER ONE IN MANUFACTURING AND OWN THE FUTURE OF MAKING THINGS. TO MAKE TOMORROW TODAY.

PROBLEM

DISRUPTION IS HAPPENING IN EVERY SECTOR OF THE GLOBAL ECONOMY, AND THERE IS A SHIFT IN HARDWARE VERSUS SOFTWARE AS WE ENTER THE NEXT MANUFACTURING REVOLUTION. IN RESPONSE, A STORY AND PROPOSITION WAS NEEDED TO GUIDE AUTODESK’S DIVERSE CUSTOMER SEGMENTS AS THE BRAND’S VISION SHIFTS TO MAKE TOMORROW TODAY AND LEAD THE REVOLUTION.

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APPROACH

WE ESTABLISHED A STRATEGIC BRAND FOUNDATION, SPANNING BOTH INTERNAL AND EXTERNAL CHANNELS. TO BRING THE NEW VISION TO LIFE, WE PRODUCED AN AUTHENTIC ASSET LIBRARY – EQUIPPING GLOBAL TEAMS WITH THE TOOLS REQUIRED TO DRIVE A NEW NARRATIVE.

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PROJECT

MAKE TOMORROW TODAY

Global Marketing Strategy

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

360 Touchpoints

Experience Journey

DESIGN

Brand Design

MARKETING

Story and Messaging

Art Direction

Content Creation

Cross Functional Execution

CREDITS

VIDEO

Afterall

PHOTOGRAPHY

Jon Humphries

MUSIC

Forest Pond for Never Home Music