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SOLUTION

AS TRUSTED PARTNERS SINCE 2014, WE HAVE BEEN COLLABORATING CLOSELY WITH THE NIKE WOMEN’S TEAM TO MAKE IT THE BRAND OF CHOICE FOR HER. WE ESTABLISHED THE STRATEGY, FRAMEWORK AND THE LENS OF BEAUTIFUL STRENGTH TO INSPIRE AND MOTIVATE THE MODERN GIRL OF SPORT AND FITNESS. 

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PROBLEM

AS SPORTS BECAME INCREASINGLY PART OF HER LIFESTYLE, CONNECTING AUTHENTICALLY WITH HER AND CAPTURING THE MARKET BECAME AN INCREASED PRIORITY FOR NIKE. THIS REQUIRED A UNIQUE STRATEGY ON HOW TO SERVE THE FEMALE CONSUMER AND LEAD WITH HER. 

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APPROACH

WE DELIVERED AN AUTHENTIC VALUE PROPOSITION ACROSS THREE IMMERSIVE FOCUS AREAS – STORY, CONSTRUCT AND EXPERIENCE. AS A THOUGHT PARTNER, WE HELPED SHARPEN AND ELEVATE THE VISION ON HOW TO LEAD WITH HER, BOTH INTERNALLY AND EXTERNALLY, FROM OPPORTUNITY DEFINITION TO COMPLETE ACTIVATION STRATEGY.

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PROJECT

LEAD WITH HER

Global Marketing Strategy

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

Experience Journey

DESIGN

Service Innovation

MARKETING

Story and Messaging

Integrated Brand Planning

Cross Functional Execution

CREDITS

PHOTOGRAPHY & CONTENT

Nike Women Global Brand Team