Unlock each artist’s world of music by getting in their head to find what was moving them in that moment in culture and time – and their future aspirations as artists.
How do we introduce the newly launched YouTube Music to the Latin American community through the Latin Grammys?
After deep insight and sessions with Karol G, Anitta and the Reggaeton community, we co-created meaningful personal stories with them to inspire their fans and emotionally connect with the Latin American community.
Entertainment Marketing insights
-Script and Treatment
Director: Seth Epstein
Editor: Erwin Fraterman
Music composition: Never Home Music
Composer: Forest Pond