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SOLUTION

Unlock each artist’s world of music by getting in their head to find what was moving them in that moment in culture and time – and their future aspirations as artists.

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PROBLEM

How do we introduce the newly launched YouTube Music to the Latin American community through the Latin Grammys?

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APPROACH

After deep insight and sessions with Karol G, Anitta and the Reggaeton community, we co-created meaningful personal stories with them to inspire their fans and emotionally connect with the Latin American community.

 

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PROJECT

DELIVERABLES

Opportunity Definition

Consumer Insights

Entertainment Marketing insights

Strategy

Marketing

-Script and Treatment

-Art Direction

-Content Creation

-Brand Design

-Copywriting

Talent Management

CREDITS

Los York

Director:  Seth Epstein

Jump Editorial

Editor:  Erwin Fraterman

Music composition:  Never Home Music

Composer:  Forest Pond