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Juntas Imparables

SOLUTION

We created the largest
female movement in Mexico City┬┤s history
through the power of sport.

PROBLEM

How do we increase female sport participation and empower women across Mexico City?

 

APPROACH

By building a minute-based platform, we created a challenge that pits squads of friends against others across Mexico. We gathered more than 12 million minutes of sports activity logged through the Nike apps.

PROJECT

Nike Mexico

Juntas Imparables

DELIVERABLES

Opportunity Definition

Consumer Insights

Entertainment Marketing insights

Strategy

Marketing

-Interactive design

-Script and Treatment

-Art Direction

-Content Creation

-Copywriting

CREDITS