We collaborated with Nike to inspire and enable the community to move more and move better. We uncovered and articulated a big idea that inspires athletes to reach epic goals: “It’s Your Move”
Nike needed a big idea activation that would drive the consumer journey, story and experience for Spring 2014.
Leveraging the energy of the seasonal objectives and key product stories, we defined a strategy to inspire consumers. We built our foundation on the belief that Nike is the only brand in the world that can own movement.
Nike Global Activation
Story and Messaging
Integrated Brand Planning