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SOLUTION

We collaborated with Nike to inspire and enable the community to move more and move better. We uncovered and articulated a big idea that inspires athletes to reach epic goals: “It’s Your Move”

PROBLEM

Nike needed a big idea activation that would drive the consumer journey, story and experience for Spring 2014.

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APPROACH

Leveraging the energy of the seasonal objectives and key product stories, we defined a strategy to inspire consumers. We built our foundation on the belief that Nike is the only brand in the world that can own movement.

PROJECT

IT’S YOUR MOVE

Nike Global Activation

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

Brand Foundation

360 Touchpoints

Experience Journey

DESIGN

Brand Design

MARKETING

Story and Messaging

Integrated Brand Planning

CREDITS

PHOTOGRAPHY

Nike