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SOLUTION

IN PARTNERSHIP WITH INCASE, SYSTM WAS DESIGNED AND DEVELOPED AS AN ECOSYSTEM OF MOBILE DEVICE CASES FOR LIFE ON THE MOVE. WE DEFINED A VISION FOR A CASE STRATEGY THAT UNIFIED THE BRAND DNA – BETTER EXPERIENCES THROUGH GOOD DESIGN WITH THE CONSUMER’S “READY FOR ANYTHING” LIFESTYLE. THE RESULT: A COLLECTION OF SIMPLE, PREMIUM CASES THAT PROVIDE SMART PROTECTION WITH A UNIQUE DUAL LAYER MANUFACTURING PROCESS.

PROBLEM

INCASE IDENTIFIED AN OPPORTUNITY TO EVOLVE AND UNIFY THEIR CASE STRATEGY WITH A SERIES OF PREMIUM SOLUTIONS THAT KEEP PERSONAL DEVICES AND CONTENT SAFE. THEY NEEDED AN EXPERT DESIGN AND MATERIALS PARTNER TO HELP CREATE A NEW COLLECTION FOR IPHONE 6 AND IPHONE 6S, AND TO INTRODUCE SMARTER PROTECTION BY DESIGN.

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APPROACH

WE COLLABORATIVELY IDENTIFIED AN OPPORTUNITY TO COMMUNICATE PRECISION AND PROTECTION THROUGH ADVANCED MATERIALS AND DESIGN ELEMENTS. WE DEFINED AND PROTOTYPED A DUAL MATERIAL APPROACH FOCUSED ON VISUALLY ARTICULATING THE BENEFITS OF SMARTER PROTECTION. OUR MATERIAL, COLOR AND PATTERNS COMMUNICATE BEST-IN-CLASS PROTECTION FOR CONSUMERS EVERYWHERE. 

PROJECT

IDEAS PROTECTED

Incase iPhone 6 Innovation

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

DESIGN

Brand Design

Product Design

MARKETING

Art Direction

CREDITS

VIDEO

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PHOTOGRAPHY

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DEVELOPMENT

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