In partnership with Nike Women’s team and partners, we elevated the Nike Bra value proposition, strategy, and design vision across physical and digital touchpoints – helping Nike Women “GET FIT.”
80% of women are wearing the wrong size bra – Nike needed an experience to deliver the perfect fit. The Nike Women’s team had established a vision to connect with their consumers through a series of product launches to serve her unmet needs. Starting with the Nike Pro Bra Collection, the team needed to create authentic tools to start the most personal conversation Nike has ever had with its consumers.
In close collaboration with Nike’s partners, we balanced the new value proposition and brand communication. We prototyped and tested experience concepts both physically and digitally, created a messaging hierarchy, and established design intent across multiple touchpoints.
Global Nike Womens Bra Fitting Experience
Story and Messaging
Integrated Brand Planning