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SOLUTION

In partnership with Nike Women’s team and partners, we elevated the Nike Bra value proposition, strategy, and design vision across physical and digital touchpoints – helping Nike Women “GET FIT.”

PROBLEM

80% of women are wearing the wrong size bra – Nike needed an experience to deliver the perfect fit. The Nike Women’s team had established a vision to connect with their consumers through a series of product launches to serve her unmet needs. Starting with the Nike Pro Bra Collection, the team needed to create authentic tools to start the most personal conversation Nike has ever had with its consumers.

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APPROACH

In close collaboration with Nike’s partners, we balanced the new value proposition and brand communication. We prototyped and tested experience concepts both physically and digitally, created a messaging hierarchy, and established design intent across multiple touchpoints.

PROJECT

GET FIT

Global Nike Womens Bra Fitting Experience

DELIVERABLES

STRATEGY

Consumer Insights

Brand Foundation

360 Touchpoints

Experience Journey

DESIGN

Brand Design

User Interaction

Environmental Design

Service Innovation

MARKETING

Content Guidelines

Story and Messaging

Integrated Brand Planning

CREDITS

DIGITAL EXECUTION & EXPERIENCE

R/GA

STRATEGY PARTNER

Wednesday