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SOLUTION

Neff is an active youth accessory brand supported by some of the biggest action sports athletes in the world, as well as key personalities across the globe. We created a brand identity, tone, messaging, and visual language to embody youth culture. Forever Fun is a mindset that represents something bigger, Life is Fun.

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PLAY. A Neff Snow Movie

PROBLEM

Neff’s brand identity and tone were not connecting with youth culture. They needed a way to revitalize the brand.

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APPROACH

Neff was one of the first authentic core snow and skate headwear companies in the world. In order to understand their DNA, we immersed ourselves in youth active lifestyle.

PROJECT

NEFF Brand Redefined

DELIVERABLES

STRATEGY

Opportunity Definition

Brand Foundation

360 Touchpoints

Experience Journey

DESIGN

Brand Design

Service Innovation

MARKETING

Story and Messaging

Art Direction

 

CREDITS

NEFF Brand Design