Neff is an active youth accessory brand supported by some of the biggest action sports athletes in the world, as well as key personalities across the globe. We created a brand identity, tone, messaging, and visual language to embody youth culture. Forever Fun is a mindset that represents something bigger, Life is Fun.
Neff’s brand identity and tone were not connecting with youth culture. They needed a way to revitalize the brand.
Neff was one of the first authentic core snow and skate headwear companies in the world. In order to understand their DNA, we immersed ourselves in youth active lifestyle.
NEFF Brand Redefined
Story and Messaging
NEFF Brand Design