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Feed the Human Spirit

SOLUTION

WE COLLABORATED WITH OFB TO REFINE THEIR BRAND, MESSAGING, AND EXPERIENCE DESIGN TO ENGAGE WITH A BROADER COMMUNITY AND DONOR BASE. BY FOCUSING ON THE CORE PROMISE TO FEED THE HUMAN SPIRIT AND THE UNIQUE SENSE OF PURPOSE AND PLACES WE HAVE IN OREGON, WE EVOLVED THE BRAND TO EXTEND AWARENESS AND COMMUNITY ENGAGEMENT.

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Oregon Food Bank Logo Exploration
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PROBLEM

OFB SAW AN OPPORTUNITY TO REFRESH THEIR BRAND FOR A NEW ERA. THEY NEEDED A THOUGHT PARTNER TO DEFINE THE END-TO-END JOURNEY STARTING WITH BRAND DNA; FROM THEIR LOGO AND PHOTOGRAPHY TO MESSAGING AND ACTIVATION. TOGETHER, WE SET OUT TO BROADEN THE CONVERSATION TO ELIMINATE HUNGER AND ITS ROOT CAUSES.

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APPROACH

IN PARTNERSHIP WITH OFB, WE DEFINED OPPORTUNITIES TO EVOLVE THE TONE, VOICE, AND IMAGE OF THE BRAND. WE HIGHLIGHTED KEY CULTURAL SHIFTS AROUND FOOD, COMMUNITY AND PHILANTHROPY AND IDENTIFIED WAYS FOR OFB TO “THINK BEYOND THE CAN” THROUGHOUT ENGAGEMENT, EVENTS, EDUCATION, AND A CLEARLY ARTICULATED BRAND CAMPAIGN.

PROJECT

Oregon Food Bank Brand Design

DELIVERABLES

STRATEGY

Opportunity Definition

Brand Foundation

360 Touchpoints

Experience Journey

DESIGN

Brand Design

Service Innovation

MARKETING

Story and Messaging

Art Direction

CREDITS

Oregon Food Bank Design Team