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SOLUTION

The first Spanish Nike ad to air in America, supported by unique stories that elevated the passions of athletes and fans through the jersey.

 

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PROBLEM

How do we create a story that emotionally connects with the Mexican American population ahead of one of the most iconic NFL match-ups:  The Oakland Raiders vs. The New England Patriots?

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APPROACH

We went deep into the NFL culture across Mexico and the US – uncovering rich and unexpected stories of pure passion for American football.

 

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PROJECT

Nike

Con Quien Estas

DELIVERABLES

Opportunity Definition

Consumer Insights

Strategy

Marketing

-Script and Treatment

-Art Direction

-Content Creation

-Brand Design Guidelines

-Copywriting and tagline

CREDITS

Bright Black

Directors: Ivan Landau & Austin Rhodes

 

We Are Not Pilgrims

Calexico (music artist)

 

Music composition:  Never Home Music

Composer:  Forest Pond