Bendix King, an avionics sub brand of Honeywell, approached INDUSTRY to implement a future facing hardware and software design language. We brought this to life through a series of reference products that bridge physical and digital interactions for the future of flight.

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How do we navigate the shift from physical cockpit controls to seamless digital interfaces in an often turbulent environment?


We created a global design language that seamlessly transitioned between the digital and physical worlds. We designed key hand-anchoring features to drastically improve the control of contextual digital interfaces during flight turbulence. We elevated Bendix King’s presence as a trusted avionics pioneer with iconic design to create modern heritage.


Global Design Language



Global Design Strategy

Consumer Profile Strategy

Software Design Language Document

Hardware Design Language Document

Reference Design applications –  Product reference design, 3D modeling, Renderings

The first of these products to come to market include the xVue touch which recently won the 2018 Good Design Award in the Transportation category.



Honeywell Aerospace Design Team

Bendix King Design Team