Create a series of intimate artist stories we can contextually embed within the American Music Awards’ run of show – amplifying the power of YouTube Music in the moments that matter.
After launching YouTube Music months earlier – how do we showcase the possibilities of what the world of music can unlock?
After deep insight and sessions with Dua Lipa and Camila Cabello, we co-created personal stories with them to inspire their fans and emotionally connect with the captive American Music Awards audience.
Entertainment Marketing insights
-Script and Treatment
Director: Seth Epstein