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YouTube Music DuaLipa

SOLUTION

Create a series of intimate artist stories we can contextually embed within the American Music Awards’ run of show – amplifying the power of YouTube Music in the moments that matter.

YouTube Music Camila Cabello

PROBLEM

After launching YouTube Music months earlier – how do we showcase the possibilities of what the world of music can unlock?

APPROACH

After deep insight and sessions with Dua Lipa and Camila Cabello, we co-created personal stories with them to inspire their fans and emotionally connect with the captive American Music Awards audience.

PROJECT

DELIVERABLES

Opportunity Definition

Consumer Insights

Entertainment Marketing insights

Strategy

Marketing

-Script and Treatment

-Art Direction

-Content Creation

-Brand Design

-Copywriting

Talent Management

CREDITS

Los York

Director:  Seth Epstein