In collaboration with TDK, a brand whose heritage is based in music culture, we helped refine their brand position to focus on their authentic DNA. We defined and designed a connected audio collection that extends beyond wired products.
Lacking sales because of over-priced prestige products, the TDK product line was not meeting sales goals or consumer needs. The TDK consumer craved the freedom to listen to music effortlessly.
We identified new opportunities to revitalize the TDK brand and reconnect with consumers. Our strategy centered on the integration of brand, technology, and design – for a consumer who is always connected to music.
TDK Global Collection
Story and Messaging
Integrated Brand Planning
Nas, The Strokes, The Walkmen