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SOLUTION

In collaboration with TDK, a brand whose heritage is based in music culture, we helped refine their brand position to focus on their authentic DNA. We defined and designed a connected audio collection that extends beyond wired products.

PROBLEM

Lacking sales because of over-priced prestige products, the TDK product line was not meeting sales goals or consumer needs. The TDK consumer craved the freedom to listen to music effortlessly.

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APPROACH

We identified new opportunities to revitalize the TDK brand and reconnect with consumers. Our strategy centered on the integration of brand, technology, and design – for a consumer who is always connected to music.

PROJECT

ALWAYS CONNECTED

TDK Global Collection

DELIVERABLES

STRATEGY

Consumer Insights

Opportunity Definition

Brand Foundation

360 Touchpoints

Experience Journey

DESIGN

Brand Design

Product Design

User Interaction

MARKETING

Story and Messaging

Integrated Brand Planning

Art Direction

 

CREDITS

VIDEO

Mannion Photography

PHOTOGRAPHY

Cornerstone Promotions

PR

Cornerstone Promotions

MUSIC

Nas, The Strokes, The Walkmen