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SOLUTION

Nike Air is not a shoe; it’s a platform. The Nike VaporMax is the first shoe to give the wearer the feeling of truly being “on air”, harnessing the full potential of air by eliminating everything but the airbag. We partnered with Nike to design an end-to-end experience and story to showcase the potential of air.

AIR IS NOT A SHOE
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PROBLEM

The Nike VaporMax realizes the full potential of air. Both super light and flexible, it unlocks a world of possibility and imagination to further innovate the Nike Air platform and change the way shoes are made forever. Nike needed a partner to help bring this story to life.

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APPROACH

Since its introduction in 1987, the visible air-cushioning unit has defined the Nike Air platform. With the VaporMax, Nike again redefined what a shoe could be. We leveraged this history to tell the innovation story through narrative, film and unique ‘air lounges’ around the globe.

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PROJECT

Nike Vapor Max

DELIVERABLES

STRATEGY

Opportunity Definition

Brand Foundation

360 Touchpoints

Experience Journey

DESIGN

Brand Design

Service Innovation

MARKETING

Story and Messaging

Integrated Brand Planning

Art Direction

Content Creation

Cross Function Execution

 

CREDITS

VIDEO

AfterAll

SPACES

Satis&Fy

Nike