WE ARE A
DIVERSE TEAM

Industry is a multi-disciplinary team of experts based in Portland, Oregon. Drawing from our many years of experience working with companies large and small, we have developed a unique set of skills that allows us to quickly translate abstract strategy into tangible design.
Founding Partners
Tom Lakovic
Tom Lakovic is an interaction design expert. Tom’s career spans both strategy and making across mobile, web, environmental, and product platforms. His expertise lies in prototyping experiences. Tom has led successful teams and collaborated with clients to create game-changing digital experiences. Formerly the Interaction Design Director for both Nike+/Digital Sport and Ziba Design, Tom led many award-winning product and interactive projects, and has worked with clients such as Sirius XM, Kitchenaid, Coca-Cola, Intel and Nike+. Tom specializes in interaction design, multi-platform software development, and integrating the physical and digital together to deliver unique and innovative experiences.

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Kaitlin Paul
Kaitlin Paul is an expert account director and business professional. Her background includes building relationships, growing accounts, and managing complex high-profile initiatives at both Ziba Design and Nike. Throughout her career she has engaged with multi-disciplinary design teams, and is well-versed in a variety of types of design and development processes, from front-end brand strategy and design research, through to product and software development. Kaitlin has contributed to award-winning design work and has a proven track record of helping clients achieve success through design. She specializes in account growth, program direction, business and operational management.

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Meral Middleton
Meral Middleton is an accomplished brand and design strategist. Her background combines brand storytelling and product design. A former creative director at Ziba Design, she has led numerous multi-disciplinary design programs for clients including Procter and Gamble, Nike, T-Mobile and Intel. Meral holds over 15 design patents and has contributed to a variety of award-winning designs throughout her career. She is an expert storyteller, helping to connect brands with their target consumers through design. Meral specializes in brand strategy, consumer insights, trend forecasting, product design, design research and communication design.

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David Thorpe
David Thorpe is a senior creative leader with over 25 years experience. He blends a technical background with strategic design thinking to redefine markets through design. He has worked with companies such as TDK, Nike, Starbucks, Sirius XM, Panasonic, T-Mobile, Logitech, HP, Microsoft, Nestle Waters and Rubbermaid on a wide-range of strategic, creative programs. David has led product engineering teams at both Hewlett-Packard and Ziba Design, and creative teams as Creative Director of Ziba's Digital Lifestyle Group. His expertise covers product strategy and innovation, design research and ethnography, brand strategy and product development across multiple design disciplines and product categories.

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Oved Valadez
Oved Valadez is an accomplished product designer and former product design lead at IDEO, Ziba Design and Think Kaleidoscope. Throughout his career he has collaborated with organizations such as TDK, Nike, Procter and Gamble, and Coca-Cola, creating award-winning designs and earning numerous patents. Oved is an expert at connecting with a targeted consumer to deliver actionable product design; he fuses innovation with relevance, providing iconic meaningful designs. Oved specializes in product design, product line strategy, consumer messaging and communication, and product development and manufacturing.

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